Professional video goes casual
LinkedIn's video engagement surge reflects a format shift: talking-head iPhone clips, screen-share tips, and conference takeaways outperform polished corporate productions. Professionals want peer authenticity, not broadcast TV aesthetics.
What to post on LinkedIn video
- Career lessons in under 90 seconds.
- Industry news hot takes with substantiated opinions.
- Behind-the-scenes of projects and launches.
- Client wins with permission and concrete outcomes.
Repurposing TikTok for LinkedIn
Not every TikTok translates — re-edit with professional context, add captions for sound-off office viewing, and tone down trend audio. LinkedIn rewards expertise signals over entertainment alone.