Spotlight's role in the ecosystem
Snapchat Spotlight aggregates public short videos with daily creator fund distributions in supported markets. While TikTok dominates discovery, Snap retains strong share among teens for messaging and close-friend sharing — Spotlight extends reach beyond friend graphs.
Brand opportunities
AR lenses plus Spotlight clips create interactive campaigns. Local Snap ads pair well with physical retail. Brands targeting high-school and college demographics should test Snap alongside TikTok rather than assuming one platform covers all youth attention.