Google’s own data and surveys from Sprout Social show a generational shift: many users under 30 start product and how-to research on TikTok and Instagram before traditional search engines.
Optimize for TikTok search
- Include primary keywords in the first line of your caption
- Say keywords out loud in the video — auto-captions index spoken text
- Use on-screen text for key phrases
- Choose 3–5 relevant hashtags; avoid spammy tag lists
- Create series around one topic to build authority
Think of each video as answering one specific query: “best budget microphone,” “how to edit capcut transitions,” etc.
