Retention graph reading
The audience retention curve shows exactly when viewers drop off. A cliff at 2 seconds means your hook failed. Gradual decline suggests pacing issues mid-video. Spikes from replays indicate satisfying or confusing moments worth studying.
Traffic sources
For You Page traffic validates discovery content. Search traffic confirms SEO-optimized educational content working. Profile traffic indicates series followers binge-watching. Tailor content type to the traffic source you want to grow.
Weekly analytics ritual
Every week, identify your top 3 videos by watch time (not views). Document shared hooks, lengths, topics, and audio. Kill formats that underperform three consecutive posts. Double down on one winning format for 30 days before pivoting.
