TikTok’s Creator Rewards Program (successor to the Creator Fund in many markets) pays creators for original videos typically longer than one minute, with emphasis on watch time and advertiser-friendly content.
Maximizing creator payouts
- Post original footage — reposts and heavy unlicensed reuse are ineligible
- Target videos between 1–3 minutes with high retention
- Avoid copyrighted music in monetized content when possible
- Diversify with brand deals, affiliates, and TikTok Shop
RPM fluctuates by country and niche. Finance and tech often pay higher than general entertainment.
