TikTok’s search-driven discovery means hashtags are one signal among many — captions, audio, and on-screen text matter too.
Modern hashtag approach
- Use 3–5 hashtags: one broad, two niche, one branded if applicable
- Research tags via TikTok search autocomplete
- Avoid banned or misleading tags
- Put the most important keywords in plain language in the caption
Track which tag combinations correlate with Search traffic in analytics after 2–3 weeks of testing.
