User-generated content (UGC) lowers production costs and builds trust. Successful campaigns make participation easy and rewarding.
UGC campaign ideas
- Branded hashtag challenges with simple actions
- Customer review incentives (discounts, features on main account)
- Before/after transformations in beauty, fitness, or home decor
- Contests with clear terms and content usage rights
Always obtain permission before using customer videos in paid ads, and credit creators when reposting.
