Discovery models
TikTok remains the stronger cold-discovery engine — unknown creators hit FYP regularly. YouTube Shorts benefits from Google ecosystem integration and can funnel viewers to long-form channels and subscriptions.
Monetization comparison
YouTube offers established Partner Program revenue on Shorts in eligible regions. TikTok Creator Rewards emphasizes longer original video. Smart creators use TikTok for discovery and YouTube for depth and ad revenue.
Cross-posting rules
Remove platform watermarks before cross-posting. Adjust hooks and CTAs per platform. YouTube favors slightly longer Shorts (30–60s) with searchable titles; TikTok favors immediate pattern interrupts.
